Surf Excel’s Holi ad promoting Hindu-Muslim harmony faces backlash on Twitter

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Surf Excel, the detergent brand which is known for its heartwarming Recently, the brand aired its advertisement set around Hindu-Muslim harmony, but many appeared divided over concept. Soon after the ad was shared on the HUL Twitter handle, people objected to it by saying it hurt sentiments of Hindus and portrayed the festival in bad light. Surf Excel The girl dressed in white, rides on a bicycle along and challenges neighbourhood kids to splash her with Holi colours. It is later revealed that it was in order to protect her Muslim friend who had to go to a nearby mosque for prayers. However, the parting note by the girl ends with a heartwarming Released on February 27, the advertisement had garnered over 8.5 million views and 28k likes on YouTube at the time of filing this report. Watch Many said it was Hindu phobic, promoting love jihad and some even said that it wants to showcase that the Muslim prayer namaz is more important than Hindu festival, Holi. Twitter was filled with tweets slamming the ad with the hashtag #boycottSurfexcel. A tweet read, And promoting love jehad. Gender selection and talking holi colour as daag is not acceptable by Hindu because it is done intentionally. Gender selection could have been reverse also.. Surf Excel promotes love jihad in india, upon the Hinduism. Canceled my order, cited Hindu phobia as the main reason! Another wrote. Canceled my order, cited Hindu phobia as the main reason! #BoycottSurfExcel pic.twitter.com\/LWb2fqeeDq No need to step out. Regarding #lovejihad propoganda start making reverse advertisement now. Lets see their tolerance when a burqa clad girl is playing holi ???? #BoycottSurfExcel. To @HUL_News, #Masjid is not required to offer Namaz as per Quran so this Holi read Namaz at home. No need to step out. Regarding #lovejihad propoganda start making reverse advertisement now. Lets see their tolerance when a burqa clad girl is playing holi ???? #BoycottSurfExcel pic.twitter.com\/sMjOOFl8jI twitter.com\/0Jh56Vityt Congress leader Sanjay Nirupam tweeted, He who objects this ad by Surf Excel is nothing but against the idea of India. Hats-off who created this beautiful film. #JaiHind. He who objects this ad by #SurfExcel is nothing but against the idea of India. Hatsoff who created this beautuful film.#JaiHind I hope @HUL_News will have the conviction to stand by their advertisement aimed at promoting communal harmony not be cowed down by hate mongers. Search #BoycottSurfExcel hashtag and witness #TheCultOfStupidity in action. I hope @HUL_News will have the conviction to stand by their advertisement aimed at promoting communal harmony not be cowed down by hate mongers. I have a better suggestion. Bhakts should be washed properly with Surf Excel. Kyunki Surf ki dhulai daag ko karain saaf. Bhakts should be washed properly with Surf Excel. Kyunki Surf ki dhulai daag ko karain saaf. To recall, Surf Excel also happens to be Unilever product whose Indian subsidiary Hindustan Unilever faced flak over its Red Label tea ad set in Kumbh mela. The advert showed a son contemplating abandoning his old father in the crowd, but returns to him after realising his mistake .

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